Newly Revised Code of Professional Conduct – Beware of ambushes on social media

To uphold the standard of medical professionalism, all registered medical practitioners in Hong Kong must adhere to the “Code of Professional Conduct for the Guidance of Registered Medical Practitioners in Hong Kong,” as formulated by the Medical Council of Hong Kong (MCHK).

In recent years, with the rise of social media platforms such as Facebook, Instagram, YouTube, TikTok, WeChat,, WhatsApp, Signal, LinkedIn, etc., as primary channels of communication, the Code has been updated to include guidelines pertaining to the use of these platforms. According to the “Principles and Rules for Good Communication and Dissemination of Information,” any messages posted on social media platforms must be accurate, substantiated, objectively verified, and balanced, especially when discussing the efficacy of a specific treatment. In such instances, the benefits and risks associated with the treatment must be clearly outlined.

Additionally, the information shared should adhere to the following principles:

Do not exaggerate or mislead.
Do not make comparisons or claim superiority over other practitioners.
Do not target patients or businesses.
Do not cause undue public concern or anxiety.
Do not create unrealistic expectations.
Do not disparage other doctors.
Do not commercially promote medical and health products.

Please be mindful of the content you post on social media platforms to prevent misunderstandings.

*The above information has been translated for reference purposes only. For comprehensive details, please refer to the official Medical Council of Hong Kong website at https://www.mchk.org.hk/tc_chi/code/index.html.

For more detailed information, please visit the Medical Council of Hong Kong website at https://www.mchk.org.hk/tc_chi/code/index.html. Should you require further assistance, do not hesitate to contact us.

Note: The last two paragraphs were repetitive, providing the same website link and similar instructions. I’ve combined them to avoid redundancy. If the repetition was intentional for emphasis, you might consider rephrasing to make the repetition seem more deliberate.

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