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Medical Advertising/Promotion Pain Points?
⚠️ Medical Advertising Regulations
Advertising and promotions for medical clinics in Hong Kong are subject to a number of regulations. All medical promotions must strictly comply with the relevant codes and regulations. Those responsible for medical promotions must thoroughly understand the details of these regulations. For more information, please read our blog post titled “Is it permissible for doctors to engage in promotional advertising?”
⚠️ Image of the Medical Profession
The medical profession is distinct from other professions in that the general public holds it to higher ethical and professional standards. Due to its unique and personalized nature, medical advertising may not always be as effective as desired. If medical advertising or promotion is neglected or excessively promoted, it can be counterproductive. Therefore, greater care should be taken when planning promotions within the medical field.
⚠️ Healthcare Promotion Talent Shortage
The medical profession is a race against time, where doctors, nurses, and support staff must remain highly focused. Addressing the healthcare manpower shortage and job replacement is already a significant challenge. Recruiting and managing healthcare promotion talents adds to this burden. If promotion tasks fall on the shoulders of in-house doctors, nurses, and support staff, it only exacerbates the manpower strain.
⚠️ Distrust in Medical Clinic Advertisements
Setting aside regulatory concerns for a moment, when it comes to choosing medical treatment, patients should not base their decision solely on the medical advertisements they see. Typically, they will seek information from various sources, particularly for serious illnesses or surgeries. They need to access information through credible media and observe the professionalism displayed, which builds goodwill and confidence in the clinic and doctor they choose. In this context, a clinic can be seen as a “live advertisement” only if it inspires trust and confidence through its services and reputation.
“It is crucial to avoid becoming submerged in the vast ocean of the internet. Instead, it is vital to ensure that those in need can find you.”
Contact HKHMR to discuss your customized medical promotion strategy today. Together, we can create a performance-enhancing solution.
What is Organic Search?
What is SEO?
SEO: Search Engine Optimization
Search Engine Optimization (SEO) is a vital marketing strategy designed to help your website achieve a higher ranking in organic search results. When users input specific keywords into a search engine, it displays two types of results: “paid ads (also known as sponsored)” and “organic search results.” Paid ads are advertisements that require payment to be featured in the search results. In contrast, organic search results are those that are ranked according to how effectively a site is evaluated by the search engine’s algorithms.
The Difference Between SEO and Advertising
Recently, the effectiveness and conversion rates of medical advertisements have been deteriorating
Google continues to adjust its natural search ranking algorithms.
Furthermore, considering the limitations imposed on medical and health advertisements,
it underscores the importance of SEO
| HK Healthcare Market Research SEO | Keyword Advertisement (SEM) | FB/IG Advertisement | |
| Fee Pricing Standard |
|
Primarily a bidding mode, where participants compete to see who can place the highest bid | Primarily a bidding mode, where participants compete to see who can place the highest bid |
| Is a large budget required to compete for exposure? | No, it depends on the overall strategy for medical promotion. With the right approach, you can outperform similar, larger organizations | Right. The more you pay for advertising, the more exposure you get | Right. The more you pay for advertising, the more exposure you get |
| Advertisement Design | No additional preparation/replacement of advertisement copy material required | Additional preparation/replacement of advertisement copy material required | Additional preparation/replacement of advertisement copy material required |
| Refused to advertise | The advertising policy does not affect it, so there are no issues with rejection | Advertisements may be refused for specific medical services | Advertisements may be refused for specific medical services |
| Poor precision of clientele | Accurate | Accurate | High exposure but poor accuracy |
| Poor perception of advertisements | Natural search results are more trusted by users | Not a good view | Not a good view |
| Risk Index | Low (the ads are non-medical and the content is carefully scrutinized to ensure peace of mind) | High | High |
Hong Kong Healthcare Market Research and Consulting has specialized in healthcare marketing for many years, offering the market’s only system that integrates healthcare PR with digital marketing.
AI SEO X PR => DIGITAL PR
Website Checkup
Before commencing medical treatment, patients are required to attend a consultation with a qualified medical professional. Similarly, before embarking on an SEO optimization campaign, it is essential to conduct a comprehensive analysis of the website in question. The “health” of a website is as important as the health of an individual. A website that is in good condition and complies with search engine specifications will achieve better rankings, greater exposure, and increased inquiries from visitors.
Targeted Keyword Analysis
Keyword optimization is the foundation of SEO and the key to its effectiveness. By utilizing AI analysis, we can identify the most effective target keyword combinations and layout strategies for your website and products. This ensures that your website appears in the search results at the optimal time.
Developing an SEO and PR Strategy
Once you have completed your analysis, it is time to develop a comprehensive SEO strategy. This strategy should extend beyond the structure and content of your website to encompass social media and PR activities. Such activities may include obtaining third-party data/testing certifications, engaging in media interviews, participating in healthcare seminars, and competing for industry awards, among others. It’s important to note that these PR efforts can attract additional external links to your website, which can further enhance your ranking in search engine results.
AI SEO Optimization
After determining the website optimization, keyword setup, and ranking objectives, the next step is to perform a comprehensive SEO optimization for the website. This process encompasses META optimization, website structure refinement, content optimization, and the establishment of external links, among other tasks. Professional SEO knowledge and skills are essential to ensure that the website achieves better rankings and increased visibility in search engine results. By opting for AI SEO, you can benefit from a 27/4 stable optimization service that is more efficient than traditional manual methods.
Precise Keyword Strategy:
Appearing in Search Results at the Optimal Time
Selecting targeted keyword phrases is the foundational step in SEO. A precise keyword strategy ensures that individuals who need your services can find your website, regardless of how they conduct their search.
General Patient Search:
Search Term: Doctor or Clinic Name
When a patient directly searches for a specific doctor or clinic by name, it indicates that they are already familiar with you or have been referred by a friend or relative. Therefore, it is crucial for your website to appear at the top of the search results. Positive online reviews encountered during the search can enhance the patient’s confidence in choosing your services. Conversely, negative comments or news can significantly decrease the likelihood of patient conversion. This underscores the importance of “Brand Protection”.
Search: Condition Name, Description
When a patient discovers your website while searching for the name or description of a condition related to your services, it will serve as the initial point of contact.
For instance, in the case of a surgical clinic, if a patient searches for terms related to hemorrhoids, bleeding stools, and so on, your website will appear in their search results, significantly increasing the likelihood of them seeking a consultation and outpatient services.
Search: Treatment, Area, Equipment, Price, Recommendation
Searching for keywords such as treatment, area, equipment, price, and recommendation indicates that patients are well-informed about their needs and are actively comparing, selecting, and considering their options. The benefits are maximized when these patients encounter your website, interviews, and event reports.
(For privacy policy, the above demonstration is for reference only, not the real doctor’s name)
Top 5 Reasons to Choose Hong Kong Healthcare Marketing and Planning:
Founder has over 15 years of experience in medical marketing,
provide customized promotion services for medical related websites
We understand doctors and medical needs
We engage in medical promotion daily, gaining insights into the challenges and requirements of medical companies, doctors, and medical practitioners. Our experience includes organizing over 30 professional medical seminars (CNE/CME) and preparing more than 150 reports annually.
Familiar with medical advertising regulations
Integrated marketing for the medical, health, and biotechnology sectors, which represent key service industries, is a core offering of our services. Our team is well-versed in medical promotion, targeted medical advertising, and the professional code of conduct for healthcare practitioners. We excel at assisting medical institutions in achieving their promotional objectives safely and effectively.
SEO AI-ization and Medicalization
The artificial intelligence system is capable of analyzing data with greater precision and can produce regular reports for review. This represents a significant advancement in technology. The system operates continuously within the medical, health, and biotechnology-related industries. It is also continuously updated and maintained, and it learns over time, which greatly surpasses the effectiveness of manual SEO.
Public Relations Editors Group
We are the only company in the market offering AI-driven SEO and PR services tailored for the medical industry. In response to the digitalization of PR, our editorial team has undergone rigorous training to assist in crafting integrated copywriting, thereby reducing our clients’ workloads. Beyond professional writing services, our team is also skilled in digital promotion techniques to ensure that our clients’ content stands out in the digital landscape. Our comprehensive program includes not only SEO but also promotion and brand image enhancement.
Save money with transparent and reasonable charges
Our professional team is equipped to minimize costs and maximize the benefits of promotion through our experience, extensive medical PR network, and cutting-edge artificial intelligence system. It can be challenging for an individual or small clinic to hire and manage a professional marketing team. For the same cost as hiring a junior digital marketing staff member, you can have access to the Hong Kong Healthcare Market Research team. This includes a project coordinator, deputy coordinator, public relations professionals, a copywriter, IT technical support, digital marketing specialists, and round-the-clock service. Moreover, our fee structure is transparent and will not incur additional charges for unexpected keyword results, additional content, extra pages, or more interviews. This ensures that your promotion budget remains under control.
Client Testimonials
Counseling Psychologist & Family Therapist – Ms. Janet Hong
Chairman and Medical Director – Synergy Care (Newdirran®) Dr. Lukasz
Head of sales & Marketing for Cryolife – Mr. KK
專科診所讚賞—高單價、高信任的轉化成果
Partnering with Numerous Pharmacies and Clinics
HKHMR specializes in the promotion of doctors, clinics, and pharmaceuticals.
Whether you’re an individual practitioner or a medical center,
we can optimize your online presence to enhance your visibility in search results!
“It is crucial to avoid becoming submerged in the vast ocean of the internet. Instead, it is vital to ensure that those in need can find you.”
Contact HKHMR to discuss your customized medical promotion strategy today. Together, we can create a performance-enhancing solution.